THE HANDMADE BUSINESS BLUEPRINT
The Handmade Business Blueprint consists of 8 thoughtfully structured modules, each exploring different aspects of growing a product-based business. Within each module, you'll find key insights, business lessons, and actionable steps designed to give you clarity on what truly matters and how to move forward.
Inside You'll Find
Module 1: Foundations Before You Sell
Build the practical foundations that support a handmade business behind the scenes. This module explores legal responsibilities, safety considerations and business setup.
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Module 2: Creating Your Brand Identity
Branding goes far beyond logos, fonts, and colours. This module explores how to create a brand identity that resonates with the customers you want to attract.
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Module 3: Pricing for Retail & Wholesale
Learn how to approach pricing more confidently which will enable you to grow sustainably. This module explores retail and wholesale pricing structures, along with ways to communicate the value of your products more effectively.
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Module 4: Wholesale as a Growth Strategy
Find out how wholesale can help expand the reach of your products beyond your own audience. This module explores where to find retailers, how to approach them, and how to build long-term relationships that support your business growth.
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Module 5: Word Of Mouth & Organic Growth
Allow more natural business growth through customer relationships, referrals, and genuine word of mouth. This module explores brand ambassadors, affiliates, and building stronger trust around your products organically.
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Module 6: Press & Visibility
Learn how to create more visibility around your business through press coverage and thoughtful positioning. This module explores product features, story angles, and how to approach and pitch to journalists and editors.
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Module 7: Instagram Without Burnout
Get off the hamster wheel and approach Instagram in a more intentional way. This module explores what deserves your attention, where to focus your efforts, and how to use Instagram without burnout.
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Module 8: Building A Valuable Email List
Understand why your email list can become one of the most valuable assets in your business. This module explores simple email systems, welcome sequences, sustainable sending rhythms, and ways to build stronger relationships with your audience.
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ALSO INCLUDED: Practical Templates & Resources
Alongside the guide, you'll receive the exact templates I used while building Wild Ona: Editable Wholesale Brochure (Canva Template), Retailer Outreach Email Template, Brand Ambassador Email and Agreement Templates, Example Press Pitch.
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• you’re looking for practical guidance rooted in real experience, not just theory
• you want to grow your business in a way that feels sustainable, enjoyable, and aligned with the life you want to live
About Kristina
Hi, I’m Kristina, the founder of Wild Ona.
Over the years, I built Wild Ona from a small online handmade business into a brand stocked by independent retailers across the UK, while also growing an audience of customers, students, and makers around the world. What began with a love for formulation and natural products grew into something much bigger — a real business, and a deep understanding of what it takes to build one.
In The Business Blueprint, I combine practical guidance, proven strategies, and a thoughtful approach to building a handmade brand. It's the resource I wish I'd had when I was starting out, and I hope it helps you grow your business with greater clarity and confidence.
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